level up your cx transformation skills!
Want to scale CX successfully across your entire organisation?
You've already made significant progress, and the first successes are in! But you know there's more potential to unlock. How do you make CX tangible, so leadership sees its value in hard numbers? How do you ensure that employees are energized to treat it as a priority? And how do you create real impact across your entire organization?
listen to zanna and the pitfalls of CX metrics!
Scientifically proven and
easy to apply
Personal guidance through WhatsApp Community
Applied at companies like Allianz, Randstad and Zain
More info? Check the full brochure here
The importance of CX is increasing, while the quality of CX is decreasing
CX is no longer a ‘nice-to-have’ – it determines the success of organisations.
70% of executives say CX is a top priority in coming years
73% of companies see CX as an essential part of their strategy
4 out of 5 companies cancel their CX programs due to lack of impact
Digital transformation only works in combination with CX transformation
"We need a scientifically proven methodology for CX transformation that speaks the language of the organisation. "
– Dr. Zanna van der Aa
you know that cx matters, yet
It's hard to really make an impact
Successful CX transformation is not easy. When you talk to other CX professionals, you notice them facing the same struggles. That's exactly why Zanna has developed her methodology to teach you all about:
CX metrics that matter
Leadership that embraces CX
The power of energy and fun
Scale it to the entire organisation
What makes this methodology different and successful?
Pragmatic ánd scientifically sound
No hypes, no fluff, but directly applicable insights based on 25 years of PhD driven experience
Certified and acknowledged
NIMA-certified, a serious addition to your CX and enhancement of your CX knowledge
Including WhatsApp Community & Q&A's
We guide you through our Whatsapp Community ánd online live Q&A sessions with the entire group!
"The ROI of this academy is exceptional! No one is better equipped than Zanna to chart the course in this science-backed, business-impactful CX approach. She has distilled 25 years of expertise into a practical framework for you to apply."
– Sam Stern | Senior CX manager LinkedIn and former Forrester principal analyst in CX
25+ years experience. 20+ countries. 1 proven approach.
Meet
Dr. Zanna van der Aa
"More impact, less effort. That's precisely why I, Dr. Zanna van der Aa, have continuously worked over the past 25 years to refine a proven, successful methodology for CX transformation. The ideal blend of scientific foundation and practical application.
I have successfully applied this methodology for 20 years in organizations worldwide to make CX measurable and impactful. How? By speaking the language of the organization and making experience tangible and manageable. We achieve measurable results every time within three months, which gets the entire organization excited and embracing CX.
I would be happy to teach you everything I have learnt and developed over the past 20 years, so you too can contribute to greater CX impact in organizations."
- Zanna van der Aa
Looking for more than metrics?
Sign up for the Academy
The Accelerate in Experience Academy
Want to structurally improve CX and transform your organization? Then the Accelerate in Experience Academy is for you.
In this 6-week training, you'll learn all about Zanna’s successful methodology for CX transformation and start building your own CX transformation plan using practical assignments and tools.
100% money back guarantee
"a creative and pragmatic approach that taught me a lot"
"The training combines all elements in a smart way within Zanna's framework. The five types of experiences reinforce each other and provide a learning, creative, and pragmatic approach with directly measurable results."
- Thijs den Dikken - Acorel
What you'll learn in 6 weeks:
What's the scope of the 5 types of experience?
What are the relevant metrics?
How do I prove the financial impact?
How do I find the most impactful drivers?
How do I quickly get measurable results?
How do I mobilize the entire organisation?
How do I get CX in our DNA?
How does leadership and steering fit in?
What are the key successfactors?
What you receive in 6 weeks:
Guidance in WhatsApp-community
2 live Q&A’s with Zanna
Immediately applicable assignments and tools
NIMA-accredited certificate
Watch what participants of
our Academy experienced
Fahed Alshammari - Zain
"If you're looking to truly transform your organization when it comes to customer experience, you shouldn't hesitate, this methodology gives you the structure, the tools, and the engagement to make it happen."
Metrics only or successful CX transformation
First a Sneak Preview or start right away? The choice is yours!
Choose between a free Sneak Preview on CX metrics or the Academy for successful CX transformation.
"To anchor the knowledge in the organisation I always advise to do the training with at least 1 to maximum 4 colleagues. That's how you build your CX transformation plan with colleagues of different departments."
– Dr. Zanna van der Aa
Sneak Preview
Free
✔ Duration: 2 weeks
✔ Access: Direct access
✔ Content: Metrics 5 types experience
✔ Guidance: WhatsApp Community
✔ Practical tools: Checklists and templates
✖️ Certificering: No
✔ Investment : €0,-
Startdatum: 1 april 2024
Begeleiding: in WhatsApp-groep + online content
Investering: €0,- (volledig gratis)
Start fully free of charge.
The Academy
€ 1495
✔ Duration: 6 weeks
✔ Access: Direct access
✔ Content: Complete CX-transformation
✔ Guidance: WhatsApp Community + 2 live Q&A’s with Zanna
✔ Practical tools: full CX approach and implementation plan
✔ Certificate: Yes (NIMA-certified)
✔ Investment: €1.495,-
Startdatum: 14 april 2024
Begeleiding: in WhatsApp-groep + online content
Investering: €1495
Not satisfied? 100% money back guarantee!
Startdate: May 5th 2025
Guidance: in WhatsApp-groep + online content
Investment: €0,- (fully free of charges)
Startdate: May 19th 2025
Guidance: in WhatsApp-groep + online content
Investment: €1495,-
Be ware: for both trainings only 15 spots available
More info? Check out the full brochure here
What do participants say?
"Ready to make the world a better place!"
Thank you for sharing your knowledge, personal experiences, and practical guidance. I'm ready to make the world a better place!
- Yolisa van den Eeden, Randstad
"Captivating and effective"
With a logical structure, a perfect balance between theory and practice, and a comfortable pace, the training remains engaging and effective.
- Leonie van der Maas, SDD
"Quick implementation"
With a highly pragmatic program, you'll quickly learn how to apply the different elements of Experience Management within your own organization.
- Thijs den Dikken, Acorel
FAQ's
We understand that you might still have some questions.
What is the difference between the Sneak Preview and the Academy?
The Sneak Preview (free) is a 2-week introduction where you learn how to choose and apply the right CX metrics. The Academy (6 weeks, €1,495) includes everything from the Sneak Preview and teaches you how to design and execute a complete CX transformation.
Is the Sneak Preview really free?
Yes, completely free – no hidden costs, no payment details required. You get immediate access to the training and can decide for yourself afterwards whether you want to continue with the full program.
Can I follow the training at my own pace?
You can watch the videos at your own pace, but the guidance in the WhatsApp Community starts at fixed times:
Sneak Preview: May 5th, 2025
The Academy: May 19th, 2025
Who is this training for?
For CX professionals who want to increase their impact and take their work to the next level – and for anyone outside the CX field who wants to learn the CX discipline the right way from the start.
I'm doubting between the CCXP and this Academy. What’s the smart choice?
The CCXP gives you an internationally recognized certificate and a solid theoretical foundation. If you're less focused on the diploma and more on successfully driving CX transformation, then our Academy is the better fit. With our Academy, you’ll learn an aproacht that will help you achieve measurable impact within 3 months and successfully embed CX into the DNA of your organization.
I’ve completed the CCXP – is this still relevant for me?
Absolutely. CCXP provides a strong theoretical foundation, but many CCXP-certified professionals still struggle with successful implementation. That’s where this Academy is a valuable addition. Yes, it’s backed by science—but above all, it’s focused on how to truly make CX work in practice.
What if I have questions during the training?
You’ll get access to the WhatsApp Community, where you can ask questions directly to Zanna and Miranda, as well as other participants. In the Academy, there are additional live Q&A sessions.
How long do I have access to the Academy?
You’ll have access to the Academy for one year, so you can always come back later if you want to revisit something.
Discover how to implement CX with measurable impact
Make CX transformation tangible ánd successful
Start today and learn all about this proven methodology and how to transform CX within your organization.